When you log in to the PROFARM website and upon your consent, various cookies may be installed on your device to recognize your device’s browser for as long as the cookie is valid.
What is a cookie?
A cookie is a general term for a text file that is stored in a specific area on your device’s hard drive (for example, a computer, tablet, smartphone, etc.) by a multimedia user (internet, applications, etc.) when viewing content or online advertisements. This file allows the publisher to recognize the device, on which it is stored, track the user’s activity, and recall information such as user preferences or information the user previously entered in forms, for as long as the cookie remains valid or stored. Some cookies are necessary for using the platform, while others optimize and tailor the displayed content, and some present advertisements.
Cookies do not directly identify a user but recognize the user’s browser or device. Information regarding the content displayed on a platform is directly linked to an identifier in the cookie. When the user browses the platform, this identifier is linked to page views and interactions on the platform (for example, the number of clicks), allowing the entire browsing session of the user on the platform to be tracked.
Using cookies allows the browsing data to be connected to the user’s profile, regardless of the device used, due to the cookie-sharing technology implemented by partners who publish these cookies, primarily communication companies or digital advertising companies, allowing the user’s browsing activity to be tracked on any device or platform they use.
What cookies may be used on the PROFARM website?
When you log in to the PROFARM website, four types of cookies may be installed on your device:
Technical cookies that allow you to browse the website securely and access various products displayed on the site.
Traffic measurement cookies that allow obtaining visitor statistics, comparing them with other websites, and deciding on specific actions (such as sending an email).
Advertising cookies that allow advertising to be displayed on the PROFARM website tailored to your profile, combining data from your usual browsing, data from PROFARM, and its customer databases.
Social sharing cookies that allow you to share content of the PROFARM website with others or to share your view or opinion on the content of the PROFARM website with others.
How are you informed about cookies?
When you visit the PROFARM website for the first time, and PROFARM intends to place cookies—other than technical cookies—you are informed about the use of cookies through an informational banner displayed in a distinct section of the website. By continuing to browse the website when this banner appears, you consent to the use of these cookies. However, you can change the settings for these cookies at any time. Below, you will find more information about cookies and how to manage their settings.
